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Top 50 Most Popular Watch Brands Of 2012

Yesterday, Chronolytics published an overview of the Top 50 most popular watch brands of 2012 in their monthly newsletter. The overview is based on data of the biggest on-line watch market platform in the world (Chrono24), which receives approximately 40 million page impressions each month. Chronolytics collects, analyzes and reports this market data to the watch industry. These market studies includes trends amongst watch consumers, interest in brands and models, the effect of marketing campaigns, and so on.

The Top 50 most popular brands has been based on the most searched-for watches on Chrono24 by visitors from the USA as well as from Europe. It clearly shows a lot of similarities, but it also shows that there are some differences in the interest in certain brands. It is quite remarkable that small and relatively unknown brands as Sinn and NOMOS do quite well amongst US watch consumers.

The Top 50 overview has been based on all watches, including new, pre-owned and vintage.

Chronolytics is a company founded by Robert-Jan Broer, Ebner Verlag (publisher of WatchTime, Chronos, Uhren Magazine) and Chrono24. We started this company on the 1st of March 2012 and provides consumer insights to watch manufacturers.

If you want to receive the free monthly Chronolytics newsletter with these market overviews and insights, please go to www.chronolytics.ch and sign up.

Top 50 Most Popular Watch Brands Of 2012


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  4. Top 50 brendova u 2012. - Strana 2 Reply

    [...] and relatively unknown brands as Sinn and NOMOS do quite well amongst US watch consumers. Link: Top 50 Most Popular Watch Brands Of 2012 Mislim da je šteta što sajt koji daje podatak nije postavio statistike o kupovini, što bi, po [...]

  5. Rwhanco@yahoo.com Reply

    Would be more accurate to say most popular search of watches…. Just because someone searches Rolex because they are desperate to find a cheaper way to buy an over priced watch doesn’t make it popular….

    1. Robert-Jan Reply

      I don’t know if it is a cheaper way, but it gives the visitor of Chrono24 who’s looking for a Rolex a pretty good idea of what’s out there (new, pre-owned and vintage), for what prices (as official Rolex website and dealers don’t show prices online) and where they are available. Whether Rolex is overpriced is a bit of an ‘opinion’, don’t you think?

      A bit more explanation:

      The data shown is measured based on the number of queries on Chrono24 by visitors from the USA and Europe. All the interest shown in particular models from brands (f.i. Rolex Submariner, OMEGA Seamaster) have been collected, structured and counted. Only the unique visits to watch advertisements on Chrono24 (for example: http://www.chrono24.com/en/fpjourne/centigraphe-souverain-platinum-extremely-rare-chronograpf–id2189311.htm
      is an advertisement, not referring to banners of course) are being taken into account, to keep it representative (a visit to an
      advertisement by a unique visitor once every 30 minutes). Also, if someone searches ‘Rolex’ on Chrono24, is also not being counted.

      Visitors really have to show interest in a particular watch by clicking an advertisement. What’s left, is still many million visits. Chrono24 has so many visits, that calculations have been done to keep the interest in certain brands and watches representative for the market.

      Also, bots and site-scrapers have been filtered out as well. Business intelligence tools (like QlikView) have been used to process and report all data in a structured manner.

      Don’t hesitate to ask me any more questions.

  6. Luxest » Top 50 Most Popular Watch Brands Of 2012 Reply

    [...] post Top 50 Most Popular Watch Brands Of 2012 appeared first on Fratellowatches – Wrist Watch [...]

  7. Inacurate Article Reply

    More like the most expensive watches, not popular. How many people are wearing michael kors? Or even g-shock?? Aren’t those watch brands

    1. Fratellowatches Reply

      Inacurate Article We didn’t make up the data. However, it is true that we only focused on luxury watches. Otherwise Swatch and Casio (and the likes) would be definitely in there as well, however, these are watches in a different category. We should have stated that.

  8. keerthiB Reply

    @Inacurate Article I am sure G-SHOCkK is the most popular watch these days. GW2500B solar, radio time  watch for $160 cannot beat easily.

  9. Luxus-Uhren im Web: Vergleich und Infografik - soguelschaller Reply

    […] den Top 20 “popular Watch Brands“, publiziert im Januar 2013 von Chronolytics, befinden sich alleine 15 Schweizer […]

  10. Ticken alle gleich: Luxus-Uhren im Web (mit Infografik-Rätsel) Reply

    […] auch mit Luxus-Uhren. Die sind sehr beliebt, denn laut Chronolytics kommen ganze 15 der 20 most «Popular Watch Brands»[1] aus der Schweiz. Da liegt der Verdacht nahe, dass jeder dieser Brands eine ganz eigene […]

  11. Ur med læderrem | Ahm Reply

    […] fik jeg inde hos Lipa.dk. Det er en dejlig og nem webshop, med et godt udvalg af pæne ure til mænd. De fører lige nu to mærker, hhv. Police og Casio. Det seneste ur, som […]

  12. Luca Reply

    my 63f80 regulator limited edition

  13. M Reply

    Where’s Casio?!?!

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