You probably have heard of Artisans de Genève lately, with “ La Montoya”, their last customization project where they offered to modify, for the first time in the world, a 4130 movement into a skeleton.

The independent and innovative watchmaking workshop based in Geneva offers an exclusive service of watch modification for private customers. The modifications are made exclusively upon request in a very limited capacity, in their workshops in Switzerland. Artisans de Genève gathers the best Swiss experts and manufacturers around essential values of savoir-faire, excellency and uniqueness.

Artisans de Genève aims at ensuring a direct and personal communication with its clients to the very last details, as unique as it may be, the watchmaking workshop offers an online modification service, doesn’t own any stock nor have a distribution network.

Artisans de Genève: Demontage

More than a watchmaking workshop, Artisans de Genève embodies and represents the essence of craftsmanship by combining the most cutting edge technology with the purest watchmaking traditions.

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Artisans de Genève: Manufacturing

The quest for excellence

The one thing that binds all the craftsmen at Artisans de Genève’s is their passion. And it is that passion that constantly drives them to push the boundaries of watchmaking.

Their modifications are subtle and refined, delicate and elegant, and all the mechanical and embellishment is performed in full compliance with the watchmaking codes. At Artisans de Genève, each modification is made by high skilled craftsmen.

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Artisans de Genève sometimes teams up with leading figures, who also happen to be watch lovers, to design together their dream watch and offer this style to a limited number of customers. Some of their collaborations include, The “Cool Hand Brooklyn” designed with the iconic director Spike Lee, as an homage to his beloved city NYC. More recently, their collaboration with the F1 champion Juan Pablo Montoya led to “La Montoya”, a celebration of his most vibrant successes.

The Tribute to 6240 Tropical

Artisans de Genève: A Tribute to the 6240 Tropical Dial

As true watch enthusiasts, Artisans de Genève also pays homage to watchmaking legends through the “Tributes” customizations, that consist in modifying a current timepiece to make it look as truthful as possible to an iconic model from the watchmaking history (a craft that is called “backdating”). One of their most significant celebration was the Tribute to 6240 Tropical, a horological homage to the Rolex Daytona 6240 model that acquired over time a very special sought after “tropical”patina. To reproduce this very unique color, Artisans de Genève sent the dials to the Bahamas to age under the tropical climate for several weeks.

“La Montoya”

Artisans de Genève: La Montoya

“La Montoya” was designed in collaboration with the racing legend Juan Pablo Montoya. This project offered to entirely modify the iconic 4130 movement into a skeleton, beveled by hand. Each detail is an echo to the automotive world and a tribute to Juan Pablo Montoya’s racing career and origins with the counters painted to the colors of the Colombian flag.

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