Bangkok Watch Week 2026: A Growing Destination For Watch Collectors
Siam Paragon Bangkok Watch Week returns from September 22nd to 27th, 2026, for its second edition. The six-day event brings together more than 45 watch brands, over 200 new and rare timepieces, collectors, and watch enthusiasts at Siam Paragon in Bangkok. The program includes exhibitions, special showcases, watchmaking experiences, masterclasses, and The Symposium, which will bring together brand executives, collectors, and figures from the wider watch industry. The Fondation de la Haute Horlogerie (FHH) will also participate in this year’s edition.
The participating brands cover a broad section of the watch industry. The announced lineup includes A. Lange & Söhne, Bianchet, Boucheron, Breitling, Bvlgari, Cartier, Chopard, Franck Muller, Grand Seiko, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Louis Erard, Panerai, Piaget, TAG Heuer, Tiffany & Co., Ulysse Nardin, Vacheron Constantin, and Zenith, with more than 45 brands expected overall. The event is also expected to attract more than 400 international collectors and 40,000 visitors over its six days.
Novelties, exhibitions, and The Symposium
One of the main attractions of Bangkok Watch Week will be the opportunity to see new releases and rare watches in person. The participating brands will present more than 200 novelties and rare timepieces, including pieces debuting in Thailand and the wider Southeast Asian market. Roger Dubuis plans to present its Knights of the Round Table collection for the first time in Thailand, while Universal Genève will make its first appearance in Southeast Asia following the brand’s recent revival.
The Symposium program will provide a forum for conversations about watchmaking culture and the industry. Visitors can also expect exhibitions, brand presentations, masterclasses, live watchmaking demonstrations, and other activities taking place throughout Siam Paragon. The combination of public programming and brand-led experiences aims to bring collectors and enthusiasts closer to the people and craftsmanship behind the watches.
For more information, refer to the Bangkok Watch Week website.
Wela Bangkok
Taking place during the final three days of Bangkok Watch Week is Wela Bangkok, a separate watch fair focused on independent and smaller watch brands. Wela runs from September 25th to 27th at the Jim Thompson Art Center, bringing together names including Atelier Wen, Nectere, DR Studio Watches, Perrelet, Atelier Holgur, Serica, Nivada Grenchen, Zeitwinkel, Maen, Alcadus, Nuncier, Yuen Watches, Sunrex Watches, Kollokium, ArtyA, Behrens, Beda’a, DUG Deutsche Uhrenmanufaktur Glashütte, and Duckworth Prestex.
One watch associated with the Bangkok watch community this year is the Serica Thailifornia Lads, created for the WatchLads community. This is a friends-and-family watch and is not available to the public. It’s limited to WatchLads members and close friends of the founders, so it should not be considered a public release at Wela or Bangkok Watch Week.
It is worth noting that Wela is not affiliated with WatchLads or Siam Paragon Bangkok Watch Week. Rather, it is a separate event taking place in Bangkok during the same week.
Bangkok’s growing role in watchmaking
With the second edition expanding to more than 45 participating brands, Bangkok Watch Week is becoming an increasingly prominent fixture on the Southeast Asian watch calendar. The combination of major Swiss maisons, independent watchmakers, collectors, and educational programming gives the event a broad scope, while the concurrent Wela Bangkok fair adds another gathering for enthusiasts interested in independent watchmaking.
For visitors heading to Bangkok in late September, the city will host several days of exhibitions, new watch launches, presentations, and opportunities to meet people from across the watch industry. Does this sound interesting to you, and if so, will you be there? Let us know in the comments!
