Hamilton Reaches Out To Women with Three Great Automatic Watches for 2010
This year Hamilton is releasing some excellent watches for women. These are well designed, high grade, mechanical timepieces that bring to women the value and vintage-like, classic style that is at the base of the company’s success.
There are many mechanical watches for ladies to choose from in more expensive price brackets. This is not so in Hamilton’s set range of CHF 500 to CHF 1,500 for which the market of female watch enthusiasts is under-served. Hamilton, who holds perhaps the strongest position at the entry price level for luxury watches, is coming to the rescue. After seeing Hamilton’s new JazzMaster Medium, Seaview Medium, and RailRoad 38mm for myself, it appears as if they will succeed, assuming that the market is indeed strong enough.
The JazzMaster Medium 34mm is the most classic and elegant of the three watches presented. The stainless steel case and dial are very similar to the popular Slim models for men. The lugs are subtly stylized in the indicative method of many of the other JazzMaster models. The movement that powers the Medium is an ETA 2671. This mechanism is considerably smaller than the 2824 or 2892 that are often used in Hamilton’s timepieces. The size difference has very little effect on the calibre’s performance however, as it offers many of the same technical features as its larger counterparts.
Below is the video review of the JazzMaster 34mm wristwatch.
With the JazzMaster and the Seaview Medium 38mm watches, Hamilton is offering a new stainless steel bracelet. The link bracelet offers a simple system that allows the owner to remove and replace the bracelet without tools by squeezing together two mushroom-like pushers. A similar pusher is fitted onto the leather strap to make changing the look of the watches easy and quick. Having changed many metal bracelets, I look forward to the day when every one of them incorporates a simple, robust system like this. The silver dial version of the JazzMaster Medium and the mother of pearl style of the Seaview Medium will come with three straps in order to take advantage of the special bracelet system.
The Seaview Medium is the sportier of the new styles for women in 2010. The stainless steel case is 38mm wide, without including the screw-locking crown. This model is extremely versatile, the quintessential everyday watch. While the rotating bezel lends the Seaview its sporty feel, the high-buff polish of the case and simple elegant dial make the watch suited to formal occasions. Quality features, like sapphire crystals and a water resistance rating of 100 metres, assure that the Seaview will feel just as at home at the beach as it does at the club.
The RailRoad 38 is the third Hamilton, automatic, 2010 novelty for women. This is a great looking watch. The 38mm case is big, but far from being oversized or conspicuous. The RailRoad dial is classic, but creative. The watch’s face is inspired by pocket watches that Hamilton made at the end of the Nineteenth century for officials of various rail services. While the JazzNaster and the Seaview models will be available this summer, but the RailRoad 38mm will be shipped sometime in the fall.
In 2010, Hamilton is taking advantage of their strong position in the affordable luxury sector to reach out to women. Three beautiful, new, automatic mid-sized models represent the hope that the under-served market of women seeking mechanical watches, while still niche, is ready for growth.
Below you’ll find the video-review of the SeaView Medium 37mm.