Jaeger-LeCoultre celebrates the 80th anniversary of their iconic Reverso watch in 2011. Their virtual Reverso museum is one of the initiatives to celebrate this achievement and Jaeger-LeCoultre’s ultra thin Reverso “Tribute to 1931” is certainly worth mentioning as well (click here to read my review for AskMen).

From today till the 4th of March, Jaeger-LeCoultre invites all aficionados of the Reverso to participate in an online competition “The Reverso Treasure Hunt” and compete for the chance to win a Reverso or a tour to Jaeger-LeCoultre Manufacture in Le Sentier, Switzerland. The 4th of March has been chosen as an end date, since that was the date the patent on the Reverso mechanism was filed.

To participate in this contest, follow the stages below:

Stage One: join Facebook to answer 7 questions on Jaeger-LeCoultre iconic Reverso watch. All answers should be correct to get a chance to win. Hint: search for the answer by browsing through the Facebook page and Jaeger-LeCoultre official website.


Stage Two: check Facebook on February 21st for instructions that will tell you where to go to find the secret code. You have 10 days to undertake the journey. Upon the arrival to the destination, check in on Facebook via “Facebook Places” application for your mobile phone. Find the object carrying the secret code and enter the code online.

Final Stage: Once the secret code has been entered, check the brand’s Facebook page on March 4th when the competition winners will be announced.

Don’t forget to notify Fratellowatches that you’ve won!