Artem Revisits A Favorite With The New V2 Classic HydroFlex Collection
Australian strap specialist Artem revisits a familiar formula with the latest evolution of its HydroFlex collection. The original HydroFlex straps debuted in 2024, pairing FKM rubber with traditional tang or pin buckles. The goal was simple — deliver the comfort and flexibility of rubber while retaining much of the visual appeal that made Artem’s sailcloth straps so popular.
To maintain that distinctive aesthetic, the first-generation HydroFlex straps combined an FKM rubber base with a sailcloth upper layer. While successful in preserving the look, the construction resulted in a strap that could feel somewhat bulky, particularly around the spring bars. The subsequent Loop-less HydroFlex addressed this by adopting a full-FKM-rubber construction while replicating the sailcloth texture on the surface. The result was a sleeker profile, greater flexibility, and a more premium feel on the wrist. For 2026, Artem applies those same improvements to the Classic two-piece configuration.
I tend to be a stickler for keeping a watch on its original bracelet or strap. OEM options are usually designed around the watch itself, with the correct proportions, branding, and integration. That said, Artem straps remain the aftermarket options I wear most consistently. My Omega Speedmaster Silver Snoopy has lived almost exclusively on Artem straps since I bought it in 2022. It began on a blue sailcloth strap before graduating to the navy-blue Cosmic Tide HydroFlex in 2025, where it has remained ever since. This new Classic HydroFlex might just become its successor.
Artem Straps Classic HydroFlex FKM Rubber
So why revisit the Classic two-piece design when the Loop-less HydroFlex already does much the same job?
The answer comes down to personal preference. Many collectors prefer the simplicity of a traditional pin buckle. Members of the Fratello team frequently cite the slimmer profile and superior comfort of a tang buckle compared to deployant clasps. In many cases, I agree.
A pin buckle keeps hardware to a minimum and allows the watch to sit closer to the wrist. That’s especially noticeable with dress watches and vintage pieces, on which a substantial clasp can feel out of proportion with the watch head. Conversely, larger modern sports watches often benefit from a more substantial deployant system.
Artem’s approach is to offer both options.
Another consideration is case-back visibility. The Speedmaster Silver Snoopy is a perfect example. Omega deliberately paired the watch with a two-piece strap to ensure an unobstructed view of the animated display on the case back. In situations like that, a conventional strap configuration makes more sense.
Applying the Loop-less HydroFlex upgrades to the Classic format was a logical next step. Those improvements began with the move to an all-FKM-rubber construction, eliminating the hybrid approach of the inaugural HydroFlex generation. The straps also feature a subtle taper toward the buckle, helping them wrap naturally around the wrist. Beyond comfort, the single-material construction should also improve long-term durability.
To Artem’s credit, most of my straps have held up exceptionally well over the years. My 2021 sailcloth strap with a leather lining has developed some cracking and wrinkling through wear, but every HydroFlex strap I’ve owned still looks virtually new.
Thoughts and pricing
Based on my experience with Artem’s products so far, I fully expect these new Classic HydroFlex straps to withstand the same abuse as their predecessors. Saltwater, sweat, sunscreen, and daily wear have barely affected my existing HydroFlex straps, including the Cosmic Tide that rarely leaves my Silver Snoopy.
The new collection launches in five colors. Dark Matter pairs black rubber with black stitching, Event Horizon combines black rubber with white stitching, and Cosmic Tide features blue rubber with white stitching. These three options are available in 19–23mm widths. The remaining two colors, Blood Moon red and Nova Light white, are available in 19–22mm sizes. All versions feature quick-release spring bars for easy strap changes.
The tang buckle has also been updated. Artem redesigned it with a wider pin and a more premium combination of brushed and polished finishes. Regardless of width, every strap tapers down to 18mm at the buckle. Buyers can choose between stainless steel and black DLC-coated stainless steel hardware.
Pricing remains refreshingly straightforward. Every Classic HydroFlex strap, regardless of color or size, costs €222.95 / £199. More information is available on Artem’s website here.
For collectors who love Artem’s sailcloth aesthetic but prefer the comfort of rubber, this feels like the logical evolution of the Classic line. I, for one, find that combination very appealing.
What do you think of the new Classic HydroFlex collection? Does the zero break-in period and increased flexibility of FKM rubber appeal to you, or do you still prefer the original sailcloth construction? Let us know in the comments below.
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