As I wrote in a post on the 29th of November 2004, involvement of a brand’s CEO is a mighty marketing weapon. Not only Angelo Bonati (CEO Panerai) got the hang of it, also Jean Claude Biver of Hublot seem to know how it works. Hublot, which is present on the TZ forum since may 2005, is responding to a long winded post by a dissappointed customer of the All-Chocolate Hublot Big Bang watch. Forum moderator Mike Margolis (also Sales Director of Hublot for North-America) and Jean Claude Biver (CEO Hublot) give a fair response to fellow TZ visitor and Hublot-fan Ron (a.k.a. WatchRon). The full post by Ron can be read here: http://forums.timezone.com/index.php?t=msg&goto=3867474&rid=37687#msg_3867474.

In short, Ron ordered an ‘All-Chocolate’ Hublot Big Bang wrist watch, as pictured below. This watch was introduced during the Basel 2008 expo in Switzerland. As you can see, it is an all-brown Hublot Big Bang (44mm). At least, that’s how it was presented during the Basel fair. On the TZ forum, Ron complains that the watch he got delivered turns out to be not so all-brown.. The chronograph second hand is red and the date disc is white. Both should be brown, according to the prototype that was demonstrated to him. Ron had sent this watch back to Hublot to get the correct brown second hand and date disc wheel. Free of charge.

Hublot Big Bang All-Chocolate

Both Mike Margolis and Jean Claude Biver react on the message posted by Ron, saying that they are terribly sorry and that it was purely a business decision to send out these not-so-brown watches, because not all parts came in on time at Hublot. Dealers wanted it now, they didn’t care about these details. Right or wrong, up to you… It is clear that JC Biver and his Sales Director of the USA create a lot of respect and goodwill amongst Hublot (Big Bang) adepts by participating actively on TZ.

Note: Mike Margolis used to be the Hublot Forum moderator, this task is now done by AMR_KSA. Thanks for the info Ron.

Robert-Jan Broer
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Robert-Jan Broer

Founder & Editor at Fratello Watches
Robert-Jan Broer, born in 1977, watch collector and author on watches for over a decade. Founder of Fratello Watches in 2004.
Robert-Jan Broer
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  • Mike Margolis

    Hi Marc,

    Thanks for noticing Hublot’s customer care philosophy.

    Just a quick note, I resigned as moderator at timezone.com when I accepted the Hublot job first of the year. I felt that would have been a conflict of interest. The forum is now moderated by the incredibly talented Amr Sindi.

    Best Regards,

    Mike Margolis
    Hublot of America

  • @Mike:

    Thanks for your note Mike. Much appreciated.

    Regards,
    RJ

  • I think both the presence of mr. Biver and Mike Margolis on the forums is an excellent example of how brands can listen closely to their customers. Kudos for Hublot indeed 🙂

  • Mr.X

    That’s all fine and dandy… but what a f-ing ugly watch. It looks like a turd. You gotta love eccentric people with $ to burn