Horology And Indoor Cycling, Made Fun: The Bravur × Zwift Limited Edition
Indoor cycling? It’s a lot of fun on a velodrome, the perfect place to keep in shape in the wintertime. But indoor cycling tracks are hardly abundant, and especially in winter, riding your bike outdoors in sleet and freezing winds is rough and tough, both physically and mentally. A good option is Zwift, an indoor training app that, since it started in 2015, has become the world’s largest virtual cycling platform, with roughly a million active monthly subscribers and between 5,000 and 29,000 users per day, usually peaking on Tuesdays in January. That makes sense. For me, the biggest problem during an indoor session, no matter how fancy the equipment and virtual surroundings might be, is morale. How do I stay motivated while suffering inside and going nowhere? The answer might be the Bravur × Zwift Limited Edition. The Swedish cycling-loving brand might have created something to boost your performance.
Bravur shows its cycling roots proudly. Founded by Magnus and Johan, who first met as rivals on Swedish roads during the 1990s, the brand has built a reputation for translating the sport’s details, rituals, and culture into thoughtfully designed mechanical watches. Zwift, meanwhile, has redefined indoor cycling by turning solo training sessions into a global social experience. The platform brings together millions of riders in shared digital worlds where training, racing, and social riding coexist. Now, the two have come together for a limited edition of just 100 individually numbered watches.
The new Bravur × Zwift Limited Edition
This is how it works: you put on your cycling gear, but not your helmet or shades, and pair your smart trainer, smart bike, or compatible treadmill with the Zwift app. Then, you pick a route and start moving. What you feel is resistance automatically increasing when the road goes up and easing off when it goes down. On the screen, you see your effort in the real world instantly reflected. You see your avatar climbing and sprinting alongside riders from every corner of the globe. What you don’t see when looking at your avatar’s wrist is a watch, but you can still wear one — to boost morale, for instance.
That watch would ideally be the Bravur × Zwift Limited Edition (€1,395 incl. VAT / US$1,195 excl. taxes and duties), a 316L stainless steel watch with a 37mm diameter, a 44.6mm lug-to-lug, an 11.4mm profile, a screw-down crown, and 100m water resistance. It’s the same case Bravur uses for the Team Heritage STR you’ve seen before on Fratello. The watch features a sapphire crystal and is powered by a Sellita SW200-2 Power+, the latest evolution of the familiar Swiss automatic caliber. Thanks to an updated mainspring, it delivers an extended power reserve of up to 68 hours. And as with every Bravur, assembly takes place in Båstad, Sweden. The watch also includes a dial with a couple of Zwift Easter eggs.
Prove yourself in Watopia
At first glance, the black dial looks clean and restrained. Spend a little more time with it, however, and the Zwift references begin to reveal themselves. Well, they only do if you’re a “Zwifty,” and since I’m not, I will follow the press release to tell you what the different symbols on the dial mean. The lacquered black dial features a texture evoking the volcanic landscape of Watopia, Zwift’s fictional island that has become instantly recognizable to regular users of the platform. Around it sits an azurage hour track with applied indexes. The Zwift logo sits at 12 o’clock, while the feather-shaped hour marker at 3 recalls the climbing power-up. Another familiar symbol at 9 o’clock, the lightning bolt, represents watts, the universal currency of cycling performance.
A little sidestep: if you can push enough watts, you could, as a Zwift rider, turn pro through the Zwift Academy, a global talent identification program. Zwifties Maddie Le Roux (South Africa) and Louis Kitzki (Germany) have already earned pro contracts to ride with Canyon-SRAM Generation and Alpecin-Deceuninck Development by showing their strength in Watopia.
More Zwift details
Back to the dial featuring a luminous ring inspired by the glowing wheels of Zwift’s coveted Tron bike, an unlock earned only after riders accumulate 50,000 meters of climbing. The seconds hand is in Zwift’s signature orange, and the rehaut features a castellated minute track that recalls the painted markings at race finishes. You tell me if the “Designed in Watopia” inscription is typical Swedish, cycling, or Zwift humor; I honestly don’t know. The applied markers at 3, 6, 9, and 12 borrow their shapes from Zwift’s visual identity, but all the hour indexes are filled with Super-LumiNova for improved legibility after dark.
Turn the watch over, and the Zwift references continue. The case back shows Zwift’s “Ride On” motto, the platform’s graphic pattern, and the individual numbering of each of the 100 pieces. The Bravur × Zwift Limited Edition comes on a black 18mm FKM rubber strap, and you also get an orange one in the vegetable-tanned brown leather cycling bag, which replaces the traditional (useless) presentation box.
Now tell me, did this article inspire you to acquire the Bravur × Zwift Limited Edition and/or the cycling platform Zwift? Would the watch be the morale boost you need?
