It was a bit silent around Fortis lately. While this brand from 1912 definitely had great moments in history, in recent years mainly with their Fortis Cosmonautis collection. Watches that are being (officially) used by Russian cosmonauts since 1994.
2015 however, will be their year of comeback. Comeback is perhaps a bit dramatized, but we’ve been whispered that Fortis will have a new corporate identity, new forms of marketing and appealing advertising campaigns. We are very curious to see which new way the Fortis brand will be heading, but perhaps their new Terrestis Tycoon model will give you an indication of the brand’s comeback.
Fortis Terrestis Tycoon
We don’t have all details yet about this watch, but the photos we can show you here do look promising to us. Promising in a way that Fortis is able to deliver a great looking watch, with a beautiful satin finished case, chronograph pushers without bulky crown-guards and a very clean looking dial. We’d say it is a no-nonsense watch that has an elegant look and very suitable for daily wear.
The beautiful leaf shaped hands in a rose gold tone combined with the blued chronograph hands look amazing. The Fortis Terrestis Tycoon will be available in the silver-opalined dial as shown here or with an anthracite dial.
Inside, Fortis decided to use the Dubois Depraz 2020 movement. The case back is equipped with a crystal, so you will be able to admire its mechanical heart. The case back uses 8 visible screws for its attachment to the 41mm diameter stainless steel case.
Fortis let us know that there will also be a three-hand version of the Terrestis Tycoon but no further details have been given yet. It is clear that Fortis is up to something and we will find out in a few weeks from now, during BaselWorld 2015.
If Fortis will be able to keep the price sensible, the Fortis Terrestis Tycoon might become a very interesting competitor to some of the existing classic looking chronographs out there from brands like Longines and Baume & Mercier.
More information on Fortis on-line.