As you probably know, together with a friend of mine I am hosting the Linkedin group ‘a Passion for Watches‘. With around 4,000 members, definitely the most interesting group to join if you are a registered member of Linkedin.

Today, I started a new discussion about buying a timepiece from one of the independent labels, like the ones below from Linde Werdelin.

Although I think that Independent watchmaking is a hot topic since the last two – three years, I don’t see many people around me wearing or buying them. Instead, they tend to go for the safe bet and still purchase a watch from one of the established brands (e.g. Rolex, IWC, Panerai and so on). How come? Is it the fair bet on resale value? Or do people still want a ‘renown’ brand label on the dial of their watch?

I would love to hear your opinion and view about this, so please join this discussion on ‘a Passion for Watches’ over at Linkedin. Click here to go directly to the discussion (make sure you already have a Linkedin account).

Robert-Jan Broer
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Robert-Jan Broer

Founder & Editor at Fratello Watches
Robert-Jan Broer, born in 1977, watch collector and author on watches for over a decade. Founder of Fratello Watches in 2004.
Robert-Jan Broer
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  • Redsub

    I think part of the reason why people stay with the known brands is resale, and also recognition as well as image.

  • This is a very good argument and I’ll admit that I have fallen prey to that ideology. Let’s face it, the quality of your timepiece is dependent on the passion of the watchmaker crafting your piece of happiness.

    I am planning on changing that mentality because more independent watchmakers are becoming more appealing and are just as if not more passionate about timepieces. I intend to purchase a Xetum and a Jorg Gray timepieces along with some other independent houses..

  • Helly1080

    I have already made up my mind to go for independent watch makers instead of the big conglomerate houses. I think so much time and care has gone into each piece of makers like Xetum, Linde Werdelin, and Ladoire. It shows in there design. They are always upping the ante with fresh designs. Look at Rolex. A great company, with undoubtedly the most recognizable pieces in the biz. But very little has gone into freshening things up. Simply my opinion.