A few months ago, Wei Koh from Revolution contacted us, and a number of other media titles, to unfold his plan for The Pink Dial Project and asked to become a partner. I don’t have to tell you how awful breast cancer is, what it does to the victim and their families. It is horror. And everyone here has a few examples of this disease in their own circle of family and friends.

With The Pink Dial project, we — and the lion’s share is done by Revolution and The Rake — would like to raise awareness, but also funds for Breast Cancer treatment and research. A letter went out to all our favorite watch brands out there, to see if they would be willing and able to support The Pink Dial project with exactly that: a pink dial watch. Pink is the color that symbolizes the fight against breast cancer. It is worn on ribbons, garments to show our solidarity in this battle against this disease especially in October which is Breast Cancer Awareness month.

Pink Dial Project

The watch can be any model from the brand’s collection, but with a pink dial (or elements on the dial). However, brands can go as wild as they want, as long if it is a Pink Dial prototype (a one-off), to be auctioned to raise funds.

All the watches that are donated to The Pink Dial project will be announced across all participating platforms (Revolution, The Rake with Eric Ku, Time+Tide, The Eye of Jewelry, and of course here on Fratello). The auction will take place via Loupe This in October 2021. 100% of all the proceeds will be donated to the selected breast charities. We will select one breast cancer charity each in the United States, United Kingdom, The Netherlands, Singapore, Switzerland, and Australia. All funds will be split equally among the charities. However, winners of each lot may also elect any recognized breast cancer charity in the world.

Brands that already participating in the Pink Dial project are Bamford, Bvlgari, Baltic, Chopard, IWC, Max Büsser, Montblanc, Oris, Panerai, Piaget, RADO, Roger Dubuis, Sinn, TAG Heuer, and Zenith. There are still a few brands in the pipeline and we will keep you updated accordingly.

Below, an overview of the watches that will be part of the Pink Dial project.

Bvlgari Octo Finissimo Automatic

Bvlgari Octo Finissimo Automatic pièce unique in black ceramic with pink small seconds track and hand.

IWC Big Pilot Watch’s 43

An IWC BP 43 pièce unique with pink dial

Maximilian Büsser Pièce unique M.A.D.1

Pièce unique M.A.D.1 by Maximilian Büsser with pink rotor and hour ring

Panerai Piccolo Due

Panerai pièce unique Piccolo Due in Goldtech and pink mother of pearl dial

Piaget Gala

pièce unique from Piaget with diamonds and sapphires in a gradient of pink

Rado Captain Cook High-Tech Ceramic

Pink Dial Project

Rado Captain Cook High-Tech Ceramic pièce unique with skeleton dial and pink rehaut

Sinn U50 S

SINN U50 S Pink Dial pièce unique

TAG Heuer Aquaracer

Pink Dial Project

TAG Heuer Aquaracer Pink Ribbon pièce unique

Zenith “Cover Girl”

Pink Dial Project

Zenith pièce unique “Cover Girl” with powder pink dial