The Co-Axial escapement by Omega, it seems to be hard to seperate marketing bs from reality. Jeremt at WatchRap.com asked this question and Jack Forrester gave a great detailed reply.
Click here for the discussion
To get a better understanding of the co-axial escapement, you can click here for a detailed description.
Related Posts
- Clever marketing
- Quartz vs Mechanical
- Omega 8500
- Something really exclusive
- Marketing tricks..
This entry was posted on Tuesday, January 11th, 2005 at 11:48 and is filed under Watchlinks. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
Entries (RSS)
I’m glad you posted this RJ. I think that the co-ax escapement is the real deal. Jack’s response was EXCELLENT!
Chris
http://amateureconblog.blogspot.com/
Hi Chris,
Indeed it was! Watchrap.com seems to be a great ‘general ‘ watchforum with lots of interesting questions. I have been on the look-out for a long time for a non-brand forum like this. Great discussions and happy to see the lack of daily ‘What are you wearing today?’ posts…
The co-axial escapement seems to get more props now than it did when it just came out in those limited DeVille watches (with all the printing on the dial
). Omega needs to drop the marketing rubbish with tennisstars, moviestars, models etc (is there any difference between the mentioned categories) because when they seriously start to use some great inventions and innovations, the people who care about such changes don’t notice them because of all marketing blahblah. On the other hand, how large is the group of Omega buyers that cares for such things like co-axial escapements compared to the group who buy them because they just think they are nice watches?
This goes for a lot of brands ofcourse.
RJ
Personnally the coax is a great success.I think that if it used for chronometrical competition, it would have a huge success rate.