While most people know him for his articles about Cartier, he also has a great affection for the independents. These small brands have to think out of the box to get noticed and survive, more often than not, this leads to very exciting and innovative watches. This can probably also be traced back to his education in design and former profession, since he finds the shape and look of a watch very important, while he is at the same time a stickler for details, which often have such a major impact of the watch as a whole, and can make or break the overall impression. When not writing about Cartier or the independents, he likes to travel with his camera, around the globe while capturing the places, faces and of course watches that come across! George’s articles have been published in several media, including Revo-Online, Revolution Magazine, Official Hommes etc.