A number of watch auctions took place in Geneva last week, Sotheby’s had one on Sunday the 14th and Christies on Monday the 15th. At least with the auction over at Sotheby’s on Monday, the world of collecting vintage Rolex watches has become a little bit crazier than it already was.

Estimated at 60,000 – 80,000 Swiss Francs, this ca.1969 Rolex Oyster Cosmograph Daytona ref.6239 with discolored brown dial was hammered at 464,500 CHF (which is $469,809.24 USD at the time of writing).

A collector must have thought this Daytona was worth almost half a million dollars because of the discolored dial, the unusual dial print and the condition of the watch. The case and bracelet were (still) unpolished and therefore in original condition.

As with all vintage Rolex Oyster Cosmos, the movement is far from being interesting (based on a Valjoux 72) but it is mainly about condition, rarity and whether a watch comes complete with box and papers or not. Personally, I really love this brown dial with white sub-dials and red printed minute markers on the outside of the dial. It is one of the nicest Daytona dial combinations out there.

Like all vintage Daytona watches, this watch has a diameter of only 37mm. When you see a vintage Daytona for the first time, you might even overlook it when it is sitting in between its 40mm friends.

More information about this Sotheby’s lot 104 can be found here. On the Vintage Rolex Forum, you can find a report on the Geneva auction with lots of pictures (click here).

Robert-Jan Broer
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Robert-Jan Broer

Founder & Editor at Fratello Watches
Robert-Jan Broer, born in 1977, watch collector and author on watches for over a decade. Founder of Fratello Watches in 2004.
Robert-Jan Broer
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  • Mkkalman

    Unbelievable… When I was younger, that the watch could be purchased for under a couple thousand.

  • sBmRnR

    A bit crazier?? The brown does look great!

  • Olivier Müller

    It’s not the question of being crazy or not, IMHO. Spending 500k$ for a vntage watch is just obscene.

    • Joe Varadi

      Not at all! It all depends what’s the total worth of the buyer… for someone in the billions it could be like you or I buying a pack of cigarettes… Collectors are a funny bunch!

  • Joe Varadi

    Imagine if Paul Newman (or today his estate) could have collected royalties for making this watch famous…

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