"sssh that's a Swiss secret."
– “What is a Swiss secret?”
– Information about the inside of a Rolex is ofcourse. Duh.
– “Hey there are not that many secrets left when you sell a million watches a year with only a 5% modificaton in model type every 10 years…..”
Someone at Watchrap.com asks about Panerai and if this is a passing fad and how Panerai relates to IWC, Rolex and Breitling and gets this massive reply.